Thursday, January 17, 2008

Artisans from the North of Italy


Without them there would be no Italian Design. They are the silent partner of any designer. They are as passionate about a project as the designer. Each time I went to visit one – above are pictures and video I took – they showed me with pride books and pictures of previous project they worked on. Not only they are skilled craftsmen and know the technology they specialized in inside-out, but also they are experimental, they courageously try things that were never done before, willing to solve problems as they arise. Maybe at first they tell you that it cannot be done but then... they are not able to say no to a challenge!
The majority of the "Made in Italy" is made by their experienced hands, harmoniously mixed with the latest technology. When I visited Poltrona Frau, I saw in the same production line a laser cutting numerical controlled machine to optimize the cut of the leather and manually charged springs, bound by hand, one by one.
Legend says that the Nord of Italy has had all this skilled artisans for generations because the King build his Palace – the Villa Reale – in Monza and he needed a huge amount of furniture for it, so farmers around the Palace - during the quite times of the winter - started to make furniture. Who could have predicted how important this Palace would have been for us?

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